Rural tourism focuses on actively participating in a rural lifestyle, sometimes it's variant of ecotourism. Many rural villages can facilitate tourism because many villagers are hospitable and eager to welcome visitors.
Agriculture is becoming highly mechanized and therefore, requires less manual labor. This trend is causing economic pressure on some villages, which in turn causes young people to move to urban areas. There is however, a segment of the urban population that is interested in visiting the rural areas and understanding the lifestyle.